Sony will drop the price of their leading Blu-Ray player (DP-S350) by $100 to $299. A higher end model (BDP-S550) will be coming in October, and selling for $399. The manufactuere, Funai, which produces Blu-Ray players under the brands of hilips/Magnavox, Sylvania and Insignia, will drop their prices to by $50 to $250 in September. If only the prices went to around $100, then it’d really get mainstream.

via HD Guru